For seven weeks the ZENDOME.30M travelled through Germany with the FIFA roadshow ending up in Berlin for the Kick Off game of the FIFA Women´s World Cup 2011™.
Started off by the president of the World Cup organisation committee Steffi Jones in Dortmund, the “Spielfreude Tour” stopped off in all hosting cities of the World Cup as well as in Cologne and Düsseldorf between April and June.
The geodesic dome, impressively printed in the corporate design of the National Railway who is National Sponsor of the FIFA Women´s World Cup, played an important role: Guests could inform themselves about girl´s and women´s soccer, the little ones can bathe in the ball bath and a sport quiz offers great prizes.
The successful tour concept made the World Cup motto “20eleven shows its most beautiful side” a sensual experience. It was realised by the agency 'mac – the trade fair experts'. They helped the program full of sport, fun and entertainment come to life which was a great success with guests all over the country.