Cross Europe – The Munich based agency Metzler & Vater went on a promotion and adventure tour for the new xDrive All-Wheel-Drive System by BMW with several vehicles and the ZENDOME.150M. At the beginning of 2007 the new BMWs presented themselves and their new xDrive All-Wheel-Drive System in 5 different skiing resorts in Eastern Europe.
The main attraction of the event: The geodesic dome ZENDOME.150M – exclusive space presenting the new standard for traction and agility.
Indoors the guests could examine the new BMW X5 on the ZENDOME heavy load floor system and outdoors reaction speed and safety where proven by means of test drives in difficult terrain. Altogether, it was a successful presentation of inflammatory driving and agility within the special space provided by ZENDOME. Sensually, the event introducing the new xDrive into the car middle class was completed by fine food and drink at the central bar within the ZENDOME.150M.
More to come: For the next Road show the presentation will be complemented by an additional ZENDOME.30M used as a reception and conference area together with an open terrace.