The Spielmacher Event company used the ZENDOME as an attraction at the 62nd international Automobile Trade Fare (IAA) this year. Since 2003 the Agency has developed the event area for Volkswagen at the trend fare in Frankfurt. In September the ZENDOME as usual offers the special space for interaction and sports activities that follows new trends and thus underlines the pretence Volkswagen has in terms of quality and innovation.
The guests can prove their skills with the golf simulator in the ZENDOME.30M or on the putting green outside. Special creative events thematically dealing with Automotive design are prepared in the ZENDOME.75M. The interested guests can have their photos taken and receive a montage putting them within their favourite model by Volkswagen. This way, the guests can take home a very personal give away to remind them of the IAA 2007 and even view or download this piece or art online.
Within the third geodesic dome cupola, another ZENDOME.30M, the PS2 is introduced. The newest Playstation by Sony offers excitement and action. Completed by selected events modules, the target group of this years` concept can be enlarged because of special events for adults and teenagers without entirely leaving out the children.
With the high quality and unique presence of the ZENDOME, Volkwagen is immensely successful on this years’ IAA – spectacular and creative, set in scene by Spielmacher Events.