The special edition ZENDOME.30M was a huge success at the worlds largest football trade fair Soccerex in South Africa in November.
Perfectly branded, the ZENDOME.soccerex became the international meeting point of footballs’ B2B event in the Sandton Convention Centre in Johannesburg: the High Tech membrane was completely printed in the colours and logo of the organizer. The corporate design was even embedded into the floor.
Preparing for the first World Cup on African soil in 2010, the gigantic event Soccerex was complemented by a global football conference several discussions rounds and interview events. The ZENDOME.soccerex was open to an impressed audience who indulged in trade conversations in a very special atmosphere. Players, trainers and manager of international football clubs such as Real Madrid, FC Barcelona, AC Bilbao und Galatasaray met there for networking purposes. Many decision makers of companies cooperating with the football industry such as Adidas, AEG, Siemens, Sony, Crocs and Mitsubishi came together in the “Space for Ideas” and met fresh and former football stars.
By presenting a great show with light and installation within the ZENDOME the Berlincompany Room Divison once again was a convincing partner in South Africa.
All participants and exhibitors of this important football trade fair agreed and Faycal Saidani, manager of Olympique Marseille voiced it for all of them: “A fantastic way to visualize brands!”