LBS Westdeutsche Landesbausparkasse. Roadshow

The ZENCUBE 5X5 is on the road in North Rhine Westphalia for the campaign “Your style needs a home” by the LBS. 

The overall conception was developed together with TAS Emotional Marketing GmbH and enables the public to determine their personal type of living style with the help of an iPad, QR code and a living configurator in order to design a rough draft of their own home.

The cube by ZENDOME is communicating the campaign motto to the young audience in several cities. 

The membrane of the LBS “living cube” is entirely and unmistakably printed in the corporate design of the campaign, the visitors are greeted by a young and modern living interior.

Jan Pohlschmidt, supervisor of the LBS distribution marketing: “We are very pleased with the positive reaction to our roadshow. Many people are attracted by our mobile apartment, come in and get information about our product portfolio concerning building society savings for young people.”