VOLKSWAGEN AG
ROADSHOW VW PASSAT

Four ZENDOME were in use for the perfectly staged presentation of Volkswagen AG in October and November 2010. 

Two units of ZENDOME.75M (75 sqm) and two of the ZENDOME.150M (150 sqm) created the appropriate framework to demonstrate the innovations in design and technology of the new VW Passat. 

The geodesic domes toured on a three week road show that was designed by 1:1 Event Marketing from Wolfsburg, Germany with stops in Bensberg, at Schwielowsee in Potsdam and at the Tegernsee in Rottach-Egern. 

All 12 events, test drives, elaborate 3D projections, light, video and audio installations proofed the innovative power of the product and brand to VW’s key accounts.